Week 5 Reading Reflection

Here is this weeks reading reflection based off of Chapter 9 of the textbook:

1. The thing that surprised me the most about the reading was the concept of importing someone else's ideas; everyone thinks that entrepreneurship is just whatever you come up with on your own.  It was interesting to find that it can also be bringing someone else's venture somewhere else in the world and making it profitable.

2.  What slightly confused me was the difference between the Feasibility Criteria Approach and the
Comprehensive Feasibility approach; I know the latter takes into account external factors to the previous one, I guess it was very detailed and it took me a couple of times to read through.

3.  My questions to the author would be: Do you also agree with Suzanne Mulvehill on Emotional Endurance?  How much of entrepreneurship is emotional endurance ( in terms of percentage)?

4. I do not necessarily disagree with the author on any of the subject matter.  I think when it comes to the new section on why new ventures fail, a lot of the points seem logical, but when an entrepreneur is basing their decisions on forecasting or reports from the previous year, you won't really know whether the decision will lead to success or failure.