Week 6 Reading Reflection

Here is the reading reflection for the reading on Michael Porter's Five Forces Strategy:

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
Nothing really surprised me because while studying abroad, a large portion of my Marketing Strategy class covered Porter's 5 Forces model.   What I did find interesting in the article was the section mentioning the difference between Forces and Factors.  It mentioned how just fast growth rates or highly innovative technology or development were not enough on their own to make an industry attractive.  It's funny because usually those are the things that makes us believe that they are attractive, when in reality they're not.

2) Identify at least one part of the reading that was confusing to you.
There was no real confusion on the reading, it stated everything pretty clearly.  I had studied this previous and with HBR articles as well so there was no confusion.

3) If you were able to ask two questions to the author, what would you ask? Why?
Which of the Five Forces would you consider to be the most influential in affecting business? Why?
It would interesting to hear from him which of the 5 he thinks is the most powerful out of all them, because in a realistic world, they do not all have an even amount of power.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I don't disagree with Porter on anything, I did a lot of work with his model for class assignments and analyses so I can agree with a lot of the points mentioned in his article.