1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise to me was not so much from the concepts in the chapter, but rather the real world examples. For example, the case of the 2008 Olympics in China and the whole PR disaster it caused them. I remember the Olympic events but I actually don't remember all the chaos and I definitely don't remember all other nations protesting as well. The fact that not only were the Chinese and Tibetan people were protesting, but also other citizens of other nations were also protesting and disrupting the torch relay show that power of people when they unite for a common cause.
2) Identify at least one part of the reading that was confusing to you.
this part wasn't necessarily confusing it was just new to me. I'd gone over pricing strategy briefly but I didn't know that each stage of the product life cycle there are different strategies and each with different names like skimming and penetration.
3) If you were able to ask two questions to the author, what would you ask? Why?
In your opinion, what percentage of successful entrepreneurship is marketing? In the reading guerrilla marketing is show to have some advantages, but do you think it can also have disadvantages? everything has pros and cons.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I didn't see anything that I disagreed with during the reading. As a marketing major, a lot of the topics covered are ones that I have already gone over.
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