Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.
I think the revenue drivers of my business concept are the dogs themselves, the unique menu offered, and the motif that is consistent throughout the business from the interior design to the presentation of the food/drinks.
Describe what kind of product offering you believe should be next. What's the next thing your customers want?
I am not entirely sure, to be honest, what customers might want next. Maybe offer coupon cards for free menu items of discounted items when they are frequent customers. Maybe sell dog treats (store bought or maybe organic in house treats) that they can purchase to feed the dogs to get more aqcuainted with them or maybe take home to their dogs. Maybe slowly offer a FEW goods they might find a pet store. Like I said, I am not sure what customers would want next, but these are some ideas (if you have any suggestions let me know).
Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
Coupon books/cards increases loyalty of customers and gives them more incentive to come back to the cafe. As for the dog treats I think that it might make the customer experience more fun because if some dogs are not as social, giving them treats may give the dog a chance to get more comfy and playful. What dog doesn't like treats?! and it would be fun for the customers to play with them.
Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
I decided to go with the organic dog treats, in this case they are "Fruitables Crunchy Dog Treats" (keep in mind that customers would not pay the list price of a whole pack, they would pay around $2 for a small pack to feed the dogs ). They come in 4 different flavors shown in the screen shot below.
What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
LIKE: Customers say their dogs love the snacks, they even say they love the product because they smell good (no dog smell to it; one customer says the smell like "people" cookies), great ingredients, convenient size of snack
DON'T LIKE: they tend to crumble easily (can make a bit of a mess), one customer mentioned that if left out in the open worms and moths can grow on it.
Describe what design/usability changes you'd make to the product.
well its not my specialty, but if I were to make organic treats for the cafe probably use organic ingredients that seem more resistant to bugs and try to make them in a way where their consistency would make less of a mess without being rock solid.
Describe why you think this product would make a good addition to your current product/service offering.
Giving customers a product that will help them interact better with the dogs at the cafe is essential. At the dogs cafes in Asia, they charge you $1-2 dollars for a small pack and dogs that may not be so social immediately can feel more comfortable and social around you, making your experience much better.
Now, some of you may have service-based businesses or B2B businesses; for you, finding a consumer product that compliments your existing services or products may be a challenge. If this applies to you, simply complete the exercise, but do not worry about trying to align the new product with your existing business. If you can align the new product with your existing business, so much the better!
Well even though my business is a Dog Cafe (service), at least I tried my best to fit this with the assignment.
Let me know what you guys think or if you have any better suggestions than what I did! :)
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